Not surprisingly, 15 February 2009 in the United States Phoenix, NBA All-Star Game will be the first welcome Yao Ming, Yi Jianlian, two Chinese players also appeared on the scene. NBA fans in China a bit more “non-cent want” and start watching much attention to the various ways the United States.
Recently, as an official partner of NBA China’s Tsingtao Brewery launched a “Give me a reason to send you to the NBA” audience collection activities, the ultimate prize is free to the United States to participate in NBA All-Star Game. The activities of living only in the specified on the website a picture or word, to the NBA to express their reasons for voting the way through the selection of the most reason to NBA’s lucky. Qingdao Beer relevant responsible person said: “We not only provide all the activities for 2009 NBA All-Star Game tickets, will also assume all of China to the United States transportation, room and board.”
According to report, NBA All-Star Game tickets are generally not sold to the general public. Most of the tickets will be partners, sponsors, television partners and celebrities, dignitaries, fans are also very difficult to buy at high prices. All-Star in 2007 before a five-row tickets were scalpers Scoop price of 21 million yuan!
The real fans want to be a common All-Star Game tickets are hard blue sky above. Although the NBA All-Star Game ticket distribution model so that many fans feel “wronged”, but because of All-Star Game, “to not sell” and the audience “of the rich that is your” identity structure, able to visit the site to watch the NBA All-Star game fans the world dreams and glory.
“Free to the United States to see NBA All-Star Game, cattle people, ah!” Although the activity has just begun, but some users think that this is not only unprecedented, “the fans pick the network”, the winner also called a “History of the cattle NBA fans . ”
Reporters in the Web site, users upload their strange reason, the mainstream sites where there have been competing for votes in the post. Although users complain about “adequate”, but many fans still want James “cattle shipped the lead” of the festivity will be a free NBA All-Star Game tickets.
August 2008, Tsingtao Beer and NBA signed a long-term cooperation agreement to become the NBA in China, the official marketing partner and the NBA China designated beer partners. Under the agreement, Tsingtao Brewery NBA will work together to organize a series of large-scale activities to attract the participation of the majority of Chinese basketball fans, including fans of grassroots basketball, NBA China Games, the NBA All-Star campaign theme, NBA and the NBA-sponsored cheerleading competition promotional activities.